It's the Sunday before Frieze, at the Tate Modern. A young Russian artist sits quietly in front of a painting. A painting by Mark Rothko worth 53.8m. Then he gets up and scribbles on it.
"Vladimir Umanets, a potential piece of yellowism"
This artist was Vladimir Umanets and he's a Yellowist. What a dude!
*NOTE TO SELF AND OTHERS - YELLOWISM, according to an online manifesto, is an artistic movement run by two people named Vladimir Umanets and Marcin Lodyga.
"Yellowism is not art, and Yellowism isn't anti-art. It's an element of contemporary visual culture. It's not an artistic movement.
"It's not art, it's not reality, it's just Yellowism. It can't be presented in a gallery of art, it can be presented only in a Yellowistic chambers."
He said he did not plan exactly which painting he would write on, but thinks he found "the perfect choice", and said he feels he may have increased the value. However lets not forget that unlike Duchamp, who signed toilets, our little yellowist chose to sign something that was not his, and that was also very..... expensive. I've sat in front of this very same Rothko piece at the Tate and the quietness and tranquility" people speak of has made me want to reach for my magic marker also. Sooooo tiresome what some people will pay for something!
"I believe that if someone restores the [Rothko] piece and removes my signature the value of the piece would be lower but after a few years the value will go higher because of what I did," he said, comparing himself to Marcel Duchamp, the French artist who shocked the art establishment when he signed a urinal and put it on display in 1917."
Some People are very upset by Yellowism. I find it quite funny actually. Quite a responsible act of vandalism. I mean "Yellowism". Its Vladimir U's 15 minutes of fame and cheap shots like this reflect the times more than Rothko does.
Some People are very upset by Yellowism. I find it quite funny actually. Quite a responsible act of vandalism. I mean "Yellowism". Its Vladimir U's 15 minutes of fame and cheap shots like this reflect the times more than Rothko does.
"I didn't destroy the picture. I did not steal anything. There was a lot of stuff like this before. Marcel Duchamp signed things that were not made by him, or even Damien Hirst."
It's good to challenge art and the establishment. Go YELLOWISM!
So basically, "Yellowism" = Man incredibly high on drugs, scrawls some nonsense on a painting, before proceeding to talk even more nonsense about his motives.
YELLOWISM!
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